Atticus International – Words and Web that Work
Strategic communication for international and expat markets
Atticus International
Words and Web that Work
Strategic communication
for international and expat markets
Atticus International is a specialist content strategy agency. We provide:
Content
Compelling copywriting, articles, advertorials, sales aids, newsletters, magazines, books, surveys and thought leadership.
Digital Media Management
Winning website content development and SEO, design, build and maintenance, e-letters, e-mags, e-books.
Social Media Content
Succinct social media strategy and content, driving traffic, engagement and influence.
Customer Engagement
Engaging existing client groups closely with bespoke content, conversation and up-sell.
Traffic-build
Pertinently placed digital and print copy directing customers to your web proposition.
Publishing Project Management
Polished print and digital newsletters, magazines and books from concept to end-product.
We deliver marketing skills and support to the international, expat finance & lifestyle markets.
You will find it hard to match our depth of knowledge in these sectors.
Specialist not generalist
We have long experience of writing, digital media management and raising social media awareness across a broad range of cross-border and expat financial and lifestyle issues and products.
Some content providers offer to work across a wide spectrum of subjects, often without specialist knowledge. But not us.
Generalists often lack the technical and market knowledge to write about and present to the international and expat markets in depth and with conviction.
That’s where we are different.
The knowledge you need
Atticus International combines deep industry, market and product knowledge with clear, persuasive writing and presentation – in print, on the web, in social media.
The benefits are clear:
• We can slot seamlessly into your own marketing and press-facing functions – and you can confidently put us in front of your senior management, product and service professionals.
• We can be commissioned to research, conceptualise and write copy for print or web of any length or depth, from high-impact display ads to industry research reports.
“Iain is the most experienced and reliable writer and publisher in the expat consumer market. As a marketing agency which has worked with him for over 25 years we would not hesitate to recommend him to clients to provide lively and well-informed content – and sound counsel to reach expat consumers.”
Tim Eldridge
Managing Director
Eldridge Ranger Advertising Ltd
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Full product marketing collateral including advertising and direct mail, brochures, sales aids, microsites and press promotion
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Customer communications, newsletters, magazines and books
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Website content development and copywriting, SEO and digital strategy reviews. Social media content and planning
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White papers, surveys and thought-leadership
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Press articles and advertorials
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Project management for print and digital publishing: brochures, microsites, newsletters, e-letters, magazines, e-magazines, books and e-books
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Research – quantitative and qualitative – into the international and expat finance and lifestyle markets
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Adwords campaigns
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Product and service marketing, advertising copy and advertising scheduling
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Copywriting workshops for comms staff
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We track press coverage achieved for our clients and compile directories of clippings
Areas of expertise
We have experience writing, web-building and using social media across a broad range of cross-border, expat finance and lifestyle issues and products.
Here are just a few of the topics we have covered for clients:
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Offshore banking
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Wealth management
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Retiring abroad
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Foreign property purchase
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Expat healthcare
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Choosing a financial adviser
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Mortgages for expats
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Insurance for expats
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Non-resident taxation
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How to take money overseas
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Expats and Brexit
About us
Iain Yule
Director
Iain has over thirty years’ experience as writer, editor, publisher and publishing consultant in the international and expat markets. He launch-edited the first financial magazine for expats – Investment International. Iain is the author of the e-guide Financial Action Checklist for British Expatriates.
He has produced marketing and press collateral, industry reports and white papers for many leading names in the cross-border and expat markets.
Iain has been editorial and publishing director of expatnetwork.com, quarterly magazine Expat Living; and many expat newsletters.
Susie Gysin
Director
Susie is an experienced freelance project manager, with wide experience in the retail, property and expat finance and lifestyle sectors, and in all areas of online publishing.
She has worked for both SMEs and corporates: projects include delivery of websites, microsites, e-books and online magazines; social media and dm campaigns; re-branding exercises; market analysis; copywriting and editing; and training programmes.
Susie draws upon the skills of a trusted team of IT professionals, some of whom have worked closely with her for over a decade.
Juliet Oxborrow
Associate
Award-winning financial journalist Juliet Oxborrow set up her own specialist business writing agency in 2004. Today, Juliet Oxborrow Communications is widely used for marketing and brand collateral, client communications, research, thought leadership and writing workshops for asset managers, financial advisory firms, legal and other professional services firms and companies and organisations across a wide range of industry sectors including those with a strong focus on the environment and sustainability.
Juliet also works closely with advertising and branding agencies to support their client activities.
Lynda Durrant
Associate
Lynda is a graphic designer and illustrator, highly experienced and versatile in a variety of sectors. These include campaign promotions, technical literature, branding, books and brochures for print, and web design. Lynda provides creative design solutions to companies, agencies and individuals.
She trained at the Camberwell School of Art and worked for a London agency for ten years before starting her own, now well-established, business in Brighton and more recently Lewes.
Our clients
Our client roster has been built entirely by recommendation. Some of our clients include:
Financial services
Aberdeen Standard, asset managers
Blevins Franks, international tax & wealth managers
Commerzbank, bank, asset managers
Dianomi, financial services native ad platform
Fidelity International, asset managers
HSBC, bank, asset managers
JPMorgan, asset managers
Lloyds International, bank, asset managers
Standard & Poor’s, financial ratings agency
Media
Financial Times, newspaper
The Guardian, newspaper
A Place in the Sun, magazine
Money Observer, magazine
High Life, magazine
Financial Action Checklist for British Expatriates, guidebook, e-book
Making the Most of Working Overseas, guidebook, e-book
Your Guide to Living in Spain, guidebook, e-book
Your Guide to Living in France, guidebook, e-book
Your Guide to Living in Portugal, guidebook, e-book
Retiring to Europe, guidebook, e-book
Digital
Expat Network, expat digital media publisher, number one for expat jobs
website: www.expatnetwork.com
specialist expat articles; e-newsletters and digital magazines
Retiring to Europe, country-by-country guide to retirement in Europe
www.retiringtoeurope.com
Silversurfers, digital publisher, leading over 50s lifestyle website and social media forum
www.silversurfers.com
